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Making Everyday Life, Sexy

Making Everyday Life, Sexy

Some say that advertising is only for the big and brave. It’s for the Steve Jobs’ and the Carlsbergs of the world, with their 3D effects, inspiring set designs and dubstep samples; they’re capable of crippling any form of competition that even dare. Well I would like to say otherwise and I’ll tell you why! […]

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The Royal Baby Effect

The Royal Baby Effect

  As you may have heard, the world welcomed a royal baby this week! And judging by the throngs of reporters, photographers and random well-wishers that waited eagerly to catch a glimpse of the baby prince – it’s a pretty big deal. “Is it a boy or a girl?” “What will the baby’s name be?” […]

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You’ve Received One New Message.

You’ve Received One New Message.

Like most of us in the advertising and branding world, we’d like to think of ourselves as somewhat a troupe of artists – creating works of art that drip with hidden meanings and raw emotion, allowing the selected audience that we’ve handpicked ourselves to decipher our Salvador Dalí-like masterpieces. Okay, I admit, that statement is […]

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“Going Digital” Misconceptions: Part #4 – Negative Feedback is Detrimental

“Going Digital” Misconceptions: Part #4 – Negative Feedback is Detrimental

*You are now reading Part #4 of our “Going Digital”: Misconception series. Check out Part 1 , 2 and 3! One of the biggest fears many brands face when “going digital” is the influx of complaints and negative comments. That fear, however, is expected. But so is criticism – as no brand, or anything in this world […]

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5 Reasons Why You Might Not Have Won Cannes

5 Reasons Why You Might Not Have Won Cannes

The Cannes Lions International Festival of Creativity was a star-filled (or for some, booze-filled) night that struck awe and amazement to all, as the judges reviewed the funniest, most memorable and most innovative ads we’ve seen this year, giving credit to those who deserved it and really broke it down for us. It was interesting […]

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