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Can You Make a Client-Agency Partnership Work?

Can You Make a Client-Agency Partnership Work?

Trust the agency. They know best. True or false – that is highly debatable. After all, how much understanding an agency shows for the brand may also depend on the brand itself. When an agency comes on board, you’re pretty much agreeing on a partnership. And just like any other partnerships out there, it takes […]

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The Super Creative: Meet The Team

The Super Creative: Meet The Team

There is this common misconception that within branding, striking gold creatively is all down to sheer luck, where the creative behave like frustrated primates bashing randomly on typewriters, in hopes of producing Hamlet in the process. Sure, some of our best ideas come to us when we least expect it, but the majority of imaginative, experimental […]

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“Going Digital” Misconceptions: Part #3

“Going Digital” Misconceptions: Part #3

*You are now reading Part #3 of our “Going Digital”: Misconception series. If you haven’t read Part 1 and 2,  we suggest you do so. In this week’s “Going Digital” Misconception series, we would like to address a sentiment that many brands seem to share: “I see no point in going digital. There will be […]

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Is There Really No One Else For Your Brand?

Is There Really No One Else For Your Brand?

There is an issue I would like to address that has plagued the screens and papers for too long now. It is a growing problem in the advertising world, which I would like to appropriately label: the easy-way-out epidemic. I am referring to the recycled brand ambassadors that are currently plastered around town, who seem […]

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