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The Logo Syndrome: The Deadliest of Diseases

The Logo Syndrome: The Deadliest of Diseases

Vikings wore horns on their helmets. Napoleon was a tiny man. Earthworms become two earthworms when you cut them in half. Do you know what links all these statements together? They are ALL common misconceptions. And I’ll tell you another great one; a logo makes a brand. Yes, this may come across as heresy, but […]

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Don’t Do Good Advertising; Just Do Good

Don’t Do Good Advertising; Just Do Good

When’s advertising not advertising? When it drives women to reassess the way they see themselves. When it allows others to see through the eyes of the blind. When it shows us the conscience of smokers. When it gives you hope for humanity. When it fills the world with positive colour. Because advertising doesn’t always have […]

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“Going Digital” Misconceptions: Part #1

“Going Digital” Misconceptions: Part #1

*You are now reading Part #1 of our “Going Digital”: Misconception series We understand that the digital revolution has not been easy on many brands. After all, it is tough to commit to something that is fairly new. Misconceptions tend to happen and here is one we’d like to clarify today, for the sake of […]

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The Worst Video You Will Find On Youtube

The Worst Video You Will Find On Youtube

  “I got the cutest cat video to show you! Hold on, I’ll load it up. Okay, just after this 30-second YouTube ad. Man, why can’t I skip this? Crap! Wrong cat video! Oh, that’s the one! Click on that link! ARE YOU SERIOUS ANOTHER AD!? WHERE IS THE SKIP BUTTON? YOUTUBE, YOU’RE DESTROYING MY […]

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