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ACT Now

ACT Now

  Online marketing can be confusing, but it isn’t as a big a conundrum as many conventional marketers believe it to be. In the book The Zen of Social Media Marketing, online marketing is broken down into three clear, distinct components, identified using the acronym ACT. A is for Attract. Flag down users, get attention, […]

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5 Ways To Unclog Creative Flow

5 Ways To Unclog Creative Flow

Here’s something for those whose work revolves around ideas; that includes marketers, educators, entertainers, artists and problem solvers of any kind. You probably have experienced the dreadful block at some point. If you haven’t, I’d either salute you or call you a liar (depending on my mood). I mean come on; even Don Draper was […]

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Love’s Labour (Not) Lost

Love’s Labour (Not) Lost

‘Tis the season of adoring gazes, candlelit dinners and sweet nothings, and what better way to capture the essence of Valentine’s Day than to turn to that much-beloved maestro of verbose romance himself, Sir William Shakespeare. Let us, however, explore that most virulent of emotions through a digital lens (rose-tinted or otherwise), focused unwaveringly on […]

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Chinese New Year Brand Resolutions

Chinese New Year Brand Resolutions

Why does December get to embrace all the change, festivity, gift giving and merriment? It is unfair to the rest of the calendar year and an amendment is in order! I mean, sure, who are we if not to constantly strive to better ourselves, but there is more at play than we think, as our […]

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