Who runs the world? GIRLS! But more specifically: Beyoncé! The former member of Destiny’s Child and wife of renowned rapper/mogul, Jay-Z, has taken the world by storm, yet again. Beyoncé released a surprise self-titled album earlier this month without any prior notice or promotion. Zilch, zip, nada – not a single peep. Not a leak, […]
Have a very merry Malaysian Christmas from all of us at Brand Solutions For Hire.
If you have left the comfort of your own home in the past week or so, you may have experienced the terrible jams, cattle-like crowding of consumers and just the overwhelming sense of frustration to get anything done, or as I’d like to call it – the Christmas Crunch. It is that time of year […]
As the world reels from the news of Nelson Mandela’s passing, we are reminded of the many reasons why we respect and adore the man that was. Mandela is the emblem of perseverance; he represents the small number of human beings that are willing to go through hell and back to fight for their cause. […]
Ever questioned why people would line up for the sake of being in a line or why dessert had to be eaten after dinner, only to be told, “because that’s the way the world works”. Do you remember how that answer was never enough and you would tell yourself there was always another way? Well, […]
Whether you are selling a product or a service, branding is a vital component in creating a successful company. It is essentially the personality of your company; one that your intended market can relate to. The power of branding becomes especially apparent when we start comparing products against their price points. Is German engineering truly […]
The apocalypse may be upon us as we have witnessed many strange phenomenons this year that could have only been predicted by the Mayans themselves. We’ve seen an innocent Miley Cryrus turn into a long-tongued beast that would make even the Christmas Krampus boil with envy. We also saw the American Government shutdown faster than […]
The concept of Guerrilla Marketing has been around for a while. The term itself was coined in ’84 and since then, brands have been dabbling in the art for some time. It isn’t an easy task, especially if you have a lot to lose. The strategy is essentially breaking down doors and shoving an idea/product […]
There are many popular brand names that sound authentically foreign for no reason other than to strategically earn our trust and burrow their way in to our subconscious as exotic. From the prevalent San Francisco Coffee franchise that was Malaysian born and bred, to the famous Manhattan Fish Market that originated from Singapore – we […]
This Deepavali we’d like to convey our love to all our Hindu friends celebrating this beautiful festival of light. We thank you for illuminating our lives with the light of good overcoming evil. Happy Deepavali from all of us at Ganforhire.