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A True Christmas Tale

A True Christmas Tale

Let’s begin by patting ourselves on the back for surviving the end of the world and embrace this new post-apocalyptic era that we currently exist in with a season’s message of ‘letting go of our limiting beliefs to achieve to greater heights’. Beliefs that weigh us down. Beliefs that turn us negative. Beliefs that make […]

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Why The End Of The World Could Be Good For Your Brand

Why The End Of The World Could Be Good For Your Brand

More than Christmas and the New Year itself, the apocalyptic prediction of the Mayan Civilisation is stealing the show. Sales of canned goods are skyrocketing and everyday citizens are sending personal emails to top professors and even NASA scientists to seek clarity and evidence of such a predicament. But businesses know no fear. So in […]

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Crowdsourced Wisdom I: Socially Wrong

Crowdsourced Wisdom I: Socially Wrong

This week, exactly a week from the purported end of the world, we’re starting something new (eat that, Mayan doomsayers!); a segment where we draw on the talents and game-changing thinking of industry experts to take on pressing advertising, branding and creative challenges. Let’s kick off with probably one of the most basic questions asked […]

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3 Ways Marketers Are Similar To Teenage Girls

3 Ways Marketers Are Similar To Teenage Girls

It’s safe to say that there is not much to compare to when talking about a large marketing team for a big firm and a developing, emotionally confused adolescent passing into adulthood. However, with the recent rise of social media like Twitter and Facebook, both these worlds collide. Not even a decade ago, both parties […]

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