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Why “Dumb Ways” is Smart

Why “Dumb Ways” is Smart

. Provoking a bear and getting eaten. Being stripped down to the bone by piranhas. Setting yourself on fire. Swallowing unknown chemicals. All dumb ways to die, but the dumbest (and more likely) ways are standing on the edge of a rail platform, driving through train crossing gates and running across train tracks. At least, […]

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The Social Crossover

The Social Crossover

Who can argue how beautiful New Zealand is? Known for its unique flora and fauna, untouched forests, superb wine and cheese (locals may disagree but I’m a sucker for Anchor cheese). There was literally no other place on earth where ‘The Lord of The Rings’ could have been shot. The filming of the movie placed […]

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Pick A Side

Pick A Side

With so much happening around the world from Hurricane Sandy to increasing unemployment rates, we all still made time for the American 2012 Elections, archiving Romney’s and Obama’s every move like a well narrated David Attenborough documentary. We’re tuned in with eyes glued to the constant stream of election statements, statistics and stories. But why […]

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Not The Same Old Song and Dance

Not The Same Old Song and Dance

. Take a good look. If the dislikes weren’t obvious enough, you could probably get the gist of things by analyzing the comments section. In relation to this ‘well-thought out’ video from a world-renowned oil and gas company, one would be able to notice without a shadow of doubt at how far they’ve strayed from […]

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A Halloween Special: Branding Horror Stories

A Halloween Special: Branding Horror Stories

Ah, Halloween. What a lovely time of year for ghosts and ghouls and children (indistinguishable at times) to roam free, scaring the living daylights out of neighbours, parents, innocent pedestrians, paranoid homeowners and diabetics, and generally making things go bump, crash, boom, bang, ouch in the night. But I digress; while the capitalist art of […]

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