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Don’t Be Afraid to Reclaim Clichés

Don’t Be Afraid to Reclaim Clichés

I can’t help but notice that we’ve recently journeyed into a pretty interesting realm of movie making that could controversially be categorised as less of an art form and more of a get-rich-quick scam. There are reboots, re-adaptations and rehashed stories that have been told over and over again that I frankly don’t think were […]

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Apparently The Sky Isn’t The Limit.

Apparently The Sky Isn’t The Limit.

In a rare instance, the entire world came together to pray and cheer for just one man; a brave, if not insane Austrian by the name of Felix Baumgartner, who monumentally broke not one, not two – but five world records on October 14th. Baumgartner now holds the record for “the first person to break […]

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None Of Us Is As Good As All Of Us

None Of Us Is As Good As All Of Us

Imagine for that one special minute when Ray Kroc started seeing McDonald’s grow exponentially. Imagine witnessing before your very eyes that little restaurant that you got complete rights to as a franchisee snowballing into the gargantuan entity it is today. Burger by burger and chain by chain, McDonald’s has taken over the world with their […]

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Brand It Like Superheroes

Brand It Like Superheroes

Before our favorite comic book characters came to life on a sheet of paper, the creators go through layers and layers of back-story to give each character a personality that ultimately defines them as superheroes. Take Batman for example. He isn’t your run-of-the-mill type of superhero. As the only member of the Justice League without […]

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