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So Much to Do, So Little Time?

So Much to Do, So Little Time?

The Government has just introduced a new Automated Enforcement System that allows for just two seconds from when the traffic light goes from amber to red before the camera catches you committing a traffic offence. In comparison, the average Internet user has an attention span of 10 seconds. That’s just eight seconds more to capture […]

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Elections: Just Like Branding

Elections: Just Like Branding

There’s no two ways about it; politics and branding are made for each other. It doesn’t matter if it’s a poster, a TV spot or a viral video of a pizza maker hugging the incumbent President; everything that has to do with the up and coming US Presidential Election is planned, orchestrated, tested, implemented and […]

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The Copycats Have Arrived

The Copycats Have Arrived

“All war is based on deception.” — Sun Tzu The rate of globalisation went from bullock cart speeds to Mach 3 in mere decades and how the world got to this situation has been discussed time and time again. People like to pinpoint different reasons as to why this is happening but the general sentiment […]

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Branding Gangnam Style?

Branding Gangnam Style?

Whether you think it’s biting but oh-so-funny social commentary or Asian pop fuzz, “Gangnam Style” has been in the headlines recently and shows no signs of stopping. Since July it has garnered over 100,000,000 hits on YouTube, making it the most watched video EVER, surpassing the likes of Katy Perry, Carly Rae Jepsen and Justin […]

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