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The Real Score

The Real Score

Renowned personality psychologist Raymond Catell stated, “so powerful is the effect of music, that one is surprised to find in the history of psychology so little reference to the use of music.” Advertising plays on these psychologies to make a mark on consumers but when we speak of branding, why do so few companies go […]

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Stop Faking It

Stop Faking It

The more I think about it, the more I find bad branding is equivalent to a fake smile. A badly thought-out campaign is like a sheepish grin that says “I don’t know what I’m doing either.” A horrible commercial where characters banter in a completely unreal, doesn’t-happen-in-real-life way is like one of those plasticky, frozen […]

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How Would Your Website Survive At A Party?

How Would Your Website Survive At A Party?

If you met your website at a party, would you be impressed? Is it just a pretty face, which makes a good first impression, but you soon realise lacks personality? Is it witty and engaging, leaving you to ignore the other party guests around you, submerging yourself in everything it has to say? Or is […]

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Building a Brand Vocabulary

Building a Brand Vocabulary

What do people talk about when they talk about your brand? What unique elements define your brand? What everyday word or imagery is associated with your brand? What new experiences, phrases or trends has your brand created? What, in essence, is your brand vocabulary? Let’s do a quick test. See if you can identify these […]

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Does Efficiency Mean The Death of Fun?

Does Efficiency Mean The Death of Fun?

With this technological boom we’re all experiencing now, the world is moving faster than ever before, everybody is connected to everybody and communication is no longer an issue. We are churning out more technologically groundbreaking products at an ever increasing pace and delivery systems are getting better and better. (Sidenote: You can order a water […]

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