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Time to Choose

Time to Choose

Life is all about choices. Compromising on your heritage and history is a choice. Giving up what most defines what you are for the sake of making a populist statement is a choice. Lying to protect yourself, deceiving to postpone retribution, covering up to escape persecution, these are choices. Defaming an opponent and sowing untruths […]

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Stick to the Script, or Just Stick It.

Stick to the Script, or Just Stick It.

  A recent video circulating online depicts a real-life scene in an Air Asia aircraft where the in-flight safety announcement is presented in a, shall we say, rather refreshing manner. It’s classic off-the-cuff, everybody’s-doing-it-so-why-should-we rule-bending behaviour by a brand that’s pretty much known to not always play it by the (airline) book. The man behind […]

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Cartoon Inspiration

Cartoon Inspiration

As people get older, habits change, routines break and relationships come and go. But one thing that’s pretty constant (at least in MY life and that of the millions other kidults!) are cartoons! Anything animated, from the likes of the daytime re-runs of the Looney Tunes, more mature, up to date comedies like South Park […]

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Mission (Statement) Impossible

Mission (Statement) Impossible

Your mission, should you choose to accept it, is to stop thinking up mission statements that mean nothing except to a handful of people at the top. It doesn’t matter how nicely worded it is, or how inspiring it sounds to the board member, or how cleverly it connects the different elements in your brand […]

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