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Duh. What’s That About Again?

Duh. What’s That About Again?

Hey remember that beer ad? You know, the one where hot men and women sit around DRINKING BEER? Yeah, you know the one. No, not that one, the OTHER one. Oh, yeah, that one has people by the beach DRINKING BEER. OK, never mind. Strike one. Let’s try something else. Laundry detergent. Yes, for washing […]

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Greg Smith’s Guide to Better Branding

Greg Smith’s Guide to Better Branding

We’re pretty sure the first question you’re asking, if you didn’t know the answers already, is “Who is Greg Smith, and what does he have to do with branding?” Greg Smith is, or more appropriately, was, a 12-year veteran of Goldman Sachs who, while having had his fair share of triumphs with the company, achieved […]

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Riding the Kony Express

Riding the Kony Express

Unless you’ve been hibernating or living under a rock, you’ve probably heard about the KONY 2012 campaign that’s been making the rounds. It seems as if you can’t go anywhere without seeing Joseph Kony in one form or another; whether jamming up the news sites, filling up your Facebook timeline or garnering another million views on […]

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That Just Doesn’t Connect With Me

That Just Doesn’t Connect With Me

I know what you’re trying to do there, but it just doesn’t connect with me. That music’s catchy, but it just doesn’t connect with me. For some people that’s funny, but it just doesn’t connect with me. It’s smart, it’s catchy, but it just doesn’t connect with me. I think I get what the message […]

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Is Your Brand Becoming Anti-Social?

Is Your Brand Becoming Anti-Social?

It’s ironic, but even as social media becomes a prevalent part of our everyday existence, playing an integral role in our lives and shaping the very fabric of our society, it’s also giving birth to behaviour that’s in direct opposition to its name. Its very name is a potential source for trouble, simply because Social […]

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