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Is Your Brand a Knock-Out?

Is Your Brand a Knock-Out?

The recent KFC customer assault fiasco has highlighted, among other things, the lack of good service culture, the effects of poorly-implemented CRM initiatives, the pitfalls of low emphasis on brand training, the overwhelming viral impact of negative press, and, for one brand, the opportunity to hit below the belt or punch beyond its weight, depending […]

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How’s Your Brand Spreading the Love?

How’s Your Brand Spreading the Love?

Valentine’s Day may be over and done with, but there’s always residual love in the air for those who want it to last just that little bit longer. Cupid’s arsenal has expanded over the years, even more so with the advent of ever-evolving online and mobile technology. Flowers, chocolates and expensive dinners are all well […]

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Say the Word.

Say the Word.

O.M.G… Guess what made the list of new words added to the Oxford English Dictionary? You’ll never guess, LOL. Let’s see, there’s sexting, which is, well, we’re pretty sure you know what that is, and if you don’t, then look it up in the dictionary because it’s there now! Weiner for the win! On to […]

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Because Brands Are Only Human.

Because Brands Are Only Human.

  In the world of branding, there is nothing more important than connecting with your customers. These days, it isn’t as simple as stating your name, laying down the facts and hoping you get noticed because of your stylish, sophisticated packaging. You’ve got to have pizzazz, an edge, something that’s instantly recognisable, and all that […]

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