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Can You Annoy Yourself into the Hearts of Your Customer?

Can You Annoy Yourself into the Hearts of Your Customer?

Friday, Friday, getting down on Friday… Love her or hate her, Rebecca Black has annoyed herself into the public consciousness with her infectious hit “Friday”, which has turned into a party anthem of sorts for teens and tweens around the world while simultaneously turning off most of the adult population. Taking Ms. Black as an […]

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Prophesying The Unknown: 9 Products You Didn’t Think Existed

Prophesying The Unknown: 9 Products You Didn’t Think Existed

Have you ever watched an old 80s Sci-Fi movie where they try to convey what the 21st century would look like, and you sit there completely baffled on how wrong they got it? Like the hover boards and TV screen windows in Back To The Future II or the hilarious fashion attire they thought we’d […]

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Wishing You A Cool Dragon Year Ahead.

Wishing You A Cool Dragon Year Ahead.

. Dear Readers, First off, we would like to wish everybody a very Happy Chinese New Year. Being the Dragon Year and all, we should be probably looking forward to an eventful one! We wish everybody a safe journey back home and may the spirit of the Dragon Year spread to all friends and family! […]

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Can Your Brand Survive a Quality Crisis?

Can Your Brand Survive a Quality Crisis?

  It’s safe to say that most brands (including yours, perhaps) are going digital. Which doesn’t come as a surprise really, as the web is a platform where brands are no longer confined by space, and have the opportunity to create and own a personalised ecosystem that allows for interaction between brand and consumers from […]

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A Maze Worth Getting Lost In?

A Maze Worth Getting Lost In?

  In Greek mythology, Theseus entered the labyrinth of the Minotaur with a ball of string, which he used to find his way out after defeating the bull-headed behemoth. Fortunately (or unfortunately, if you know how the tale pans out) for him that maze wasn’t built by the experts at IKEA, or he would STILL […]

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