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A True Christmas Tale

A True Christmas Tale

Let’s begin by patting ourselves on the back for surviving the end of the world and embrace this new post-apocalyptic era that we currently exist in with a season’s message of ‘letting go of our limiting beliefs to achieve to greater heights’. Beliefs that weigh us down. Beliefs that turn us negative. Beliefs that make […]

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Why The End Of The World Could Be Good For Your Brand

Why The End Of The World Could Be Good For Your Brand

More than Christmas and the New Year itself, the apocalyptic prediction of the Mayan Civilisation is stealing the show. Sales of canned goods are skyrocketing and everyday citizens are sending personal emails to top professors and even NASA scientists to seek clarity and evidence of such a predicament. But businesses know no fear. So in […]

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Crowdsourced Wisdom I: Socially Wrong

Crowdsourced Wisdom I: Socially Wrong

This week, exactly a week from the purported end of the world, we’re starting something new (eat that, Mayan doomsayers!); a segment where we draw on the talents and game-changing thinking of industry experts to take on pressing advertising, branding and creative challenges. Let’s kick off with probably one of the most basic questions asked […]

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3 Ways Marketers Are Similar To Teenage Girls

3 Ways Marketers Are Similar To Teenage Girls

It’s safe to say that there is not much to compare to when talking about a large marketing team for a big firm and a developing, emotionally confused adolescent passing into adulthood. However, with the recent rise of social media like Twitter and Facebook, both these worlds collide. Not even a decade ago, both parties […]

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Why “Dumb Ways” is Smart

Why “Dumb Ways” is Smart

. Provoking a bear and getting eaten. Being stripped down to the bone by piranhas. Setting yourself on fire. Swallowing unknown chemicals. All dumb ways to die, but the dumbest (and more likely) ways are standing on the edge of a rail platform, driving through train crossing gates and running across train tracks. At least, […]

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The Social Crossover

The Social Crossover

Who can argue how beautiful New Zealand is? Known for its unique flora and fauna, untouched forests, superb wine and cheese (locals may disagree but I’m a sucker for Anchor cheese). There was literally no other place on earth where ‘The Lord of The Rings’ could have been shot. The filming of the movie placed […]

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Pick A Side

Pick A Side

With so much happening around the world from Hurricane Sandy to increasing unemployment rates, we all still made time for the American 2012 Elections, archiving Romney’s and Obama’s every move like a well narrated David Attenborough documentary. We’re tuned in with eyes glued to the constant stream of election statements, statistics and stories. But why […]

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Not The Same Old Song and Dance

Not The Same Old Song and Dance

. Take a good look. If the dislikes weren’t obvious enough, you could probably get the gist of things by analyzing the comments section. In relation to this ‘well-thought out’ video from a world-renowned oil and gas company, one would be able to notice without a shadow of doubt at how far they’ve strayed from […]

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A Halloween Special: Branding Horror Stories

A Halloween Special: Branding Horror Stories

Ah, Halloween. What a lovely time of year for ghosts and ghouls and children (indistinguishable at times) to roam free, scaring the living daylights out of neighbours, parents, innocent pedestrians, paranoid homeowners and diabetics, and generally making things go bump, crash, boom, bang, ouch in the night. But I digress; while the capitalist art of […]

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Don’t Be Afraid to Reclaim Clichés

Don’t Be Afraid to Reclaim Clichés

I can’t help but notice that we’ve recently journeyed into a pretty interesting realm of movie making that could controversially be categorised as less of an art form and more of a get-rich-quick scam. There are reboots, re-adaptations and rehashed stories that have been told over and over again that I frankly don’t think were […]

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