. By now, we all know that branding isn’t all about pretty logos and snappy catch phrases to make people notice you. Prove this statement you ask? Incredible India. Yes, the alliteration helps the tagline, but what the Indian tourist board accomplished by re-branding, finding that niche and executing it was anything short of remarkable. […]
Is your brand getting shut down for something that is out of your control? Do you work for an industry that the public just doesn’t seem fit? And we’re not talking about anything illegal here. For years, cigarettes, alcohol and other products that promote ‘an unhealthy’ lifestyle, has been under siege! These are ..
In Vietnam, the maximum probation period for an employee is 60 days. In Singapore, it’s 90 days and in Thailand, 120 days. But in Malaysia, there’s no limitation to an employee’s probation period. In fact, some employers keep their staff on probation indefinitely, making them easier to terminate while also restricting their access to […]
That campaign is up and running. Those brochures are printed and delivered. The web banners and microsites have been deployed. What’s done is done. There are no guarantees, only faith in insight and creativity. There are no definites, …
Reality check: Just because an eatery advertises itself as a quick-service restaurant, don’t expect things to move at lightning speed. They didn’t say HOW fast, did they? In the same vein, your idea of “friendly, personal service” might not be the same as that outlet that claims to deliver as such. Also, did you REALLY […]
By that I don’t mean overdosing on painkillers and the like. It’s over-deliver. And that’s a good thing. To over-deliver is to go that extra mile, no matter the size of the promise you make. Sure, people may think that it’s highly unnecessary to attempt something like that, but who doesn’t enjoy getting a little […]
Nobody brands it like Bond. Dude comes out top, no matter the situation he finds himself in. He’s been at it for decades, even. Sure, he’s known for his fancy cars and trademark gadgets, but his biggest weapon of choice? The ability to adapt to change. No faster means to ski down a snowy hill? […]
Festivals are the best time to break out inspiring, sometimes tear-jerking commercials somewhat pioneered by the sorely-missed, always-remembered Yasmin Ahmad and her celebrated Petronas epics. It’s arguably the only time truly emotionally-poignant, sell-free advertising truly …
Dear Readers, The most cherished Raya memories have most often than not, involved long journeys back to the ancestral home, to grandma’s cooking; and to days spent with the entire family, surrounded by love, age-old traditions and of course, the customary sparklers. This Raya, however, comes with a twist. For there will be another journey […]
We get that branding is easier said than done. And in most cases, not exactly something you can pick up by just leafing through The Big Book of Branding and mastering Chapters 1 to 25. Which is why we created The Bullet, to share with you some true stories about brands.