One of the cardinal rules of branding, in our books, at least, is to never make a promise you don’t intend to keep. Or, in the case of the waning days of the year that is about to pass, don’t make resolutions you’re not ready to pour your heart and soul into. So you could […]
. Have an enchanting Christmas and a transformative New Year!
You don’t need loud music and chaotic editing. You don’t need print ads overloaded with 20 different messages. You don’t need fancy Flash animation that whizzes and whirrs and wows. You don’t need to sell, sell, sell and sell again. You don’t need claims and assurances and guarantees and promises. You don’t need to constantly […]
. The Wall Street protest has been physically dismantled, but its message is reverberating all across the world; people are tired of lies, and enraged at tyrannical big business. The idea of Corporation was a good thing; it meant that people believed in the company, much like a country, and like a country, the company […]
. Don’t tell me you’ll help me run better; just make me a better runner. Don’t say you’ll improve the way I drive; just improve my driving. Don’t claim you’ll rid me of my scars; just get rid of my scars. Don’t promise I’ll be healthier and more energetic; just bring me better health and […]
. On a bright Sunday morning in November 2011, Luo Yonghao, a popular Chinese blogger and owner of the Lauluo English Training School, stood in front of the Siemens headquarters in Beijing with a throng of protesters. Wielding sledgehammers, the group proceeded to destroy three refrigerators from the German brand. The reason? Luo and several […]