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Celebrating The Light of Our Inner Truth

Celebrating The Light of Our Inner Truth

. By now, we all know that branding isn’t all about pretty logos and snappy catch phrases to make people notice you. Prove this statement you ask? Incredible India. Yes, the alliteration helps the tagline, but what the Indian tourist board accomplished by re-branding, finding that niche and executing it was anything short of remarkable. […]

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Sometimes The Best Thing To Do, Is To Do Nothing At All

Sometimes The Best Thing To Do, Is To Do Nothing At All

Is your brand getting shut down for something that is out of your control? Do you work for an industry that the public just doesn’t seem fit? And we’re not talking about anything illegal here. For years, cigarettes, alcohol and other products that promote ‘an unhealthy’ lifestyle, has been under siege! These are ..

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You’re on Probation!

You’re on Probation!

  In Vietnam, the maximum probation period for an employee is 60 days. In Singapore, it’s 90 days and in Thailand, 120 days. But in Malaysia, there’s no limitation to an employee’s probation period. In fact, some employers keep their staff on probation indefinitely, making them easier to terminate while also restricting their access to […]

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Don’t Look Back in Anger

Don’t Look Back in Anger

That campaign is up and running. Those brochures are printed and delivered. The web banners and microsites have been deployed. What’s done is done. There are no guarantees, only faith in insight and creativity. There are no definites, …

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