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Signed. Sealed. Not Delivered.

Signed. Sealed. Not Delivered.

Reality check: Just because an eatery advertises itself as a quick-service restaurant, don’t expect things to move at lightning speed. They didn’t say HOW fast, did they? In the same vein, your idea of “friendly, personal service” might not be the same as that outlet that claims to deliver as such. Also, did you REALLY […]

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Has Your Brand OD-ed Before?

Has Your Brand OD-ed Before?

By that I don’t mean overdosing on painkillers and the like. It’s over-deliver. And that’s a good thing. To over-deliver is to go that extra mile, no matter the size of the promise you make. Sure, people may think that it’s highly unnecessary to attempt something like that, but who doesn’t enjoy getting a little […]

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Brand It Like Bond. James Bond.

Brand It Like Bond. James Bond.

Nobody brands it like Bond. Dude comes out top, no matter the situation he finds himself in. He’s been at it for decades, even. Sure, he’s known for his fancy cars and trademark gadgets, but his biggest weapon of choice? The ability to adapt to change. No faster means to ski down a snowy hill? […]

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The Perfect Time To Get Emotional

The Perfect Time To Get Emotional

Festivals are the best time to break out inspiring, sometimes tear-jerking commercials somewhat pioneered by the sorely-missed, always-remembered Yasmin Ahmad and her celebrated Petronas epics. It’s arguably the only time truly emotionally-poignant, sell-free advertising truly …

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