Dear Readers, The most cherished Raya memories have most often than not, involved long journeys back to the ancestral home, to grandma’s cooking; and to days spent with the entire family, surrounded by love, age-old traditions and of course, the customary sparklers. This Raya, however, comes with a twist. For there will be another journey […]
We get that branding is easier said than done. And in most cases, not exactly something you can pick up by just leafing through The Big Book of Branding and mastering Chapters 1 to 25. Which is why we created The Bullet, to share with you some true stories about brands.
Businesses are in business to make money. A business is supposed to make money otherwise you have no business being in business. Then you’d be an NPO – a non profit organization. So making money aside, is your business making a difference? That is the question. If you can find a truthful answer to […]
“What really decides consumers to buy or not to buy is the content of your advertising, not its form.”— David Ogilvy The very same can be said about branding. Branding is, by layman’s tendency to misunderstand it, a process of giving your brand an identity, which usually consists of a stylish logo you are proud enough to […]
If you’ve been receiving our regular Bullet branding newsletters these past few months, you may have noticed a running theme in all our articles that’s integrated with our approach to branding and advertising. In essence, what we attempt to create in everything we do boils down to two words; true stories. So what’s a true […]
Just the other day, I was stuck a good three hours ahead of a football game at the national stadium. And like any starving Malaysian would, I got myself a Ramly burger from the many stalls set up. I couldn’t wait to sink my teeth into a juicy and succulent patty, wedged in between two […]