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That’s Your Vision?

That’s Your Vision?

Quick, take a look at your brand vision or those of your competitors and see if you can spot some of these words. • Biggest  • Best  • Largest • No.1 • Most Valued    • Most Recognised • Most Respected • Most Profitable • Fastest-Moving   • Fastest-Growing     Who doesn’t want to be the […]

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Is Your Brand a Blockbuster?

Is Your Brand a Blockbuster?

  It’s that time of the year again, when the Hollywood hype machine rolls out its biggest guns (or child wizards or emo vampires or GIANT FREAKING ROBOTS!) and movie magic turns on the heat in cinemas worldwide. Yes, the summer blockbuster season is here to take a bite out of your hard-earned money and […]

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Who’s Our Daddy, You Ask?

Who’s Our Daddy, You Ask?

He was a legendary advertising executive whose creativity and original thinking brought tremendous transformation to Madison Avenue in the 1960s’ and 1970s’. The son of a classics scholar and a financial broker, who powered the belief that an ad man should be the product of many influences. (He was a chef, a researcher, a farmer […]

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Bringing Joy to the World

Bringing Joy to the World

The BMW brand stands for Joy. Owning or driving the ultimate driving machine simply yields “Sheer Driving Pleasure”, evoking the emotion of Joy. This has been their single minded goal since their exit from competitive Formula 1 racing at the end of the 2009 season. That was about the time the Joy campaign was launched. […]

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The Clash of the Titans

The Clash of the Titans

Everyone loves a good battle. A showdown between two prodigious names, locked in an intense battle for supremacy. Take the Champions League final that took place last weekend, for example. Watched by a worldwide audience of approximately 300 million people, the stage was all set for what many deemed to be an epic clash between […]

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