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Is Your Brand Indispensable?

Is Your Brand Indispensable?

In his new book, Linchpin: Are You Indispensable? acclaimed writer, blogger and thought leader Seth Godin talks about the rise of the linchpins, an individual that defies the status quo, who goes beyond being a drone dedicated to fulfilling the whims of management, who stands up and makes a difference by loving their work and […]

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Are You Here for Good?

Are You Here for Good?

Standard Chartered Bank has been doing its rounds positioning itself as the bank that’s here for good, a catchy double-entendre sum-up line that’s at once powerful and relevant.   In an industry regulated by strict guidelines and laws, it’s not easy to stand up and be counted. Most financial institutions offer same or similar products, […]

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How Enlightened is Your Brand?

How Enlightened is Your Brand?

Picture a very enlightened man, deep in meditation. He is a man so calm, so focused, so centered, that nothing, and absolutely nothing can topple him over. And the best brands in the world? They are enlightened beings just like him. Great brands are strong in their values, and operate solely on them. They stand […]

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Where’s My Mama?

Where’s My Mama?

In this day and age, Mother’s Day is almost as big a celebration as many major festivals, with restaurant lines going round the block, and big discounts on everything from jewellery and fashion to spa packages, bird’s nest concoctions and even massage chairs. But there’s a segment of mothers that aren’t getting flowers or chocolates […]

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