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Is Your Brand a Sitting Duck?

Is Your Brand a Sitting Duck?

  If your only point of differentiation is price… If you’re still banking on features instead of value… If you’re working from claims instead of insights… If you don’t have a solid emotional platform… If you do not own a unique niche or conversation… If everything you do is a promotion… If you think that […]

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Easter: Murder. Arson. Gratuitous Spanking.

Easter: Murder. Arson. Gratuitous Spanking.

It’s Easter like you’ve never seen it. For a traditionally holy occasion, Easter sure has a lot of strange customs associated with it. From egg rolling and pyrotechnics, to cold water fights and even female spanking, many interesting and bizarre traditions have accumulated around the Easter festival over the centuries it has been celebrated. Find […]

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“The butler did it.”

“The butler did it.”

“I say, Holmes. What would you like to do for Easter?” “Elementary, my dear Watson. Solve a murder, of course.” Ah, I do so love a good mystery. But not, I think, as much as the Norwegians, who spend many a day before Easter catching up on pulse-pounding paperback whodunits and reruns of old Murder […]

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"Burn, baby, burn!"

"Burn, baby, burn!"

When they said “Be a light unto the world”, I don’t think they meant “Go start a holy fire with stone shards from the Holy Sepulchre then ignite a rocket in the form of a dove connected to a cart containing pyrotechnics that would erupt into a blinding, blazing hail of cleansing flame.” But then […]

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“Spank me!”

“Spank me!”

THWACK! “Oh thank you!” THWACK! “Thank you, Sirrah!” THWACK! And that’s how Easter is celebrated in some parts of the Czech Republic and Slovakia. Women are spanked with a special handmade whip (called Pomlazka in Czech or Korbac in Slovak), and get this, reward men with coloured eggs and even money as a sign of […]

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What Is YOUR Crutch?

What Is YOUR Crutch?

Let’s face it; in any organisation, people come, and people go. If it’s an employee who makes little or no impact on the business, work goes on pretty much as usual. The problem arises when it’s someone who’s seen as a pillar of the company. Ideally, one person leaving shouldn’t cause a company to crumble, […]

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Too Much Love Will Kill Your Brand

Too Much Love Will Kill Your Brand

You’d be surprised to find out how good you actually are at sustaining a brand. Especially if you’ve been in a relationship.   The truth is, maintaining a brand is very much like being together with someone. At times, they can both be heart-rending, emotional and extremely fragile.Because relationships, just like brands, are essentially driven […]

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