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Staying Resolute

Staying Resolute

One of the cardinal rules of branding, in our books, at least, is to never make a promise you don’t intend to keep. Or, in the case of the waning days of the year that is about to pass, don’t make resolutions you’re not ready to pour your heart and soul into. So you could […]

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Merry Christmas and A Transformative New Year!!

Merry Christmas and A Transformative New Year!!

. Have an enchanting Christmas and a transformative New Year!

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Simplicity

Simplicity

You don’t need loud music and chaotic editing. You don’t need print ads overloaded with 20 different messages. You don’t need fancy Flash animation that whizzes and whirrs and wows. You don’t need to sell, sell, sell and sell again. You don’t need claims and assurances and guarantees and promises. You don’t need to constantly […]

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You Can’t Handle the Truth. Or Can You?

You Can’t Handle the Truth. Or Can You?

. The Wall Street protest has been physically dismantled, but its message is reverberating all across the world; people are tired of lies, and enraged at tyrannical big business. The idea of Corporation was a good thing; it meant that people believed in the company, much like a country, and like a country, the company […]

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Don’t Say It. Just Do It

Don’t Say It. Just Do It

. Don’t tell me you’ll help me run better; just make me a better runner. Don’t say you’ll improve the way I drive; just improve my driving. Don’t claim you’ll rid me of my scars; just get rid of my scars. Don’t promise I’ll be healthier and more energetic; just bring me better health and […]

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Be A Man; Do The Right Thing

Be A Man; Do The Right Thing

. On a bright Sunday morning in November 2011, Luo Yonghao, a popular Chinese blogger and owner of the Lauluo English Training School, stood in front of the Siemens headquarters in Beijing with a throng of protesters. Wielding sledgehammers, the group proceeded to destroy three refrigerators from the German brand. The reason? Luo and several […]

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Can I Have Some Service Please?

Can I Have Some Service Please?

. Talking to each other while customers are waiting is not service. Pretending not to notice when a customer’s trying to wave you down is not service. Allowing a queue cutter to pay first is not service. Acting all bothered and disgruntled when your faults are pointed out (and it’s clear that you’re at fault) […]

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FireFly: AirAsia the Sequel?

FireFly: AirAsia the Sequel?

  While still on the subject of airlines and their lesser counterparts, right here in Malaysia we have a perfect example of an imitated airline that is now in the shadows of its original predecessor. This homegrown company could act as an example for what Scoot needs to scurry away from. Without a strategy, the […]

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Scooting On Thin Ice?

Scooting On Thin Ice?

It was recently announced, in the venerable Wall Street Journal, no less, that the new low-fare arm of Singapore Airlines is set to begin operations in mid-2012. The new entity, called Scoot, is touted as an attempt to “defend margins that have been chipped away by other low cost carriers like Jetstar and Air […]

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What If Your Brand Got Criticised?

What If Your Brand Got Criticised?

  With social media like Facebook or Twitter, customers now can communicate directly to brands – in a one-to-one manner, instead of dropping their complaint or suggestion letter in a customer feedback box. An average Joe can now directly query, comment, praise or criticise the brands and get these feedbacks reciprocated – all in real […]

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