ganforhire branding blog

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MyEG – Off Target? On Target?

This time ’round, we’ll talk about commercials that hit closer to home! No, not Yasmin’s masterpieces – but the series of MyEG ads. Heavily circulated, paired with a very catchy jingle (sorry Sugar Ray fans, you can’t deny that it’s heavily infectious), what we could gather is that they knew exactly who they wanted to […]


Life is what’s happening around you. Live it.

You own something real when you take on a more altruistic stance on issues that are real and hence relevant to people. Talk about owning the conversation of saying less through technology. And doing more by being with and loving the one you’re with. Everyone can understand and relate to such personal and widespread occurances […]


Honda Cog – Award Hog

6 April 2003 marks the premiere of the Honda Cog television commercial; and from that day, history was made. This commercial, if you haven’t already seen it, made advertising history by not only being the TVC with the most awards up to date, but also with its impressive budget being spent on this entire campaign. […]


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