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Merry Christmas!

“Music is the universal language of humankind.” – Henry Wadsworth Longfellow, the 19th century’s most popular poet It speaks in melodies and harmonies, in notes and pregnant pauses, in complex repertoires and minimalist arrangements. And just as every song has a message, and every message has a song, every brand, too, has something important to […]

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A Christmas Spectacular!

“At Christmas play and make good cheer,For Christmas comes but once a year!”– Thomas Tusser At ganforhire, we absolutely love Christmas! It’s an office tradition that with each Christmas, comes a different theme that makes both the spirit of Christmas and the joy of celebration come together as a whole. For this year’s joint celebration […]

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The Digital Death

The Digital Death

  For many, it’s hard to imagine living a day without Facebook or Twitter. No more Twitter or Facebook updates, no more catching up with friends, no more news or interesting stories on who did what and where – a digital death. Ironically, it was with this very concept that BuyLife managed to raise funds […]

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Advertising Is Now Meeting Its Inevitable End

It is indeed true that consumers nowadays cannot be fooled. They are smarter than ever, and are in power of their own decisions. Thanks to the Internet, they are exposed to a world of truths. They no longer buy gimmicks, pretty ads or spunky taglines. They can now choose what they want to see, and […]

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MyEG – Off Target? On Target?

This time ’round, we’ll talk about commercials that hit closer to home! No, not Yasmin’s masterpieces – but the series of MyEG ads. Heavily circulated, paired with a very catchy jingle (sorry Sugar Ray fans, you can’t deny that it’s heavily infectious), what we could gather is that they knew exactly who they wanted to […]

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Life is what’s happening around you. Live it.

You own something real when you take on a more altruistic stance on issues that are real and hence relevant to people. Talk about owning the conversation of saying less through technology. And doing more by being with and loving the one you’re with. Everyone can understand and relate to such personal and widespread occurances […]

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Honda Cog – Award Hog

6 April 2003 marks the premiere of the Honda Cog television commercial; and from that day, history was made. This commercial, if you haven’t already seen it, made advertising history by not only being the TVC with the most awards up to date, but also with its impressive budget being spent on this entire campaign. […]

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The Battle of the Fizz

The long undisputed battle between Pepsi and Coca Cola has been going on even longer than time itself. As two of the world’s leading cola producers, consumers have always been caught in a conundrum to pick either sides (we’re all somewhat like Luke Skywalker who has to pick either the light or dark side of […]

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"Does God Exist?"

“I’ll prove to you if God exist, then he is evil.” “If God created everything, then he created the evil.” Not exactly something you’d think would run for the Republic of Macedonia’s Ministry of Education and Science eh? This commercial tackled a very popular topic. Religion vs facts. Coming from a textbook-based country, this commercial […]

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Farmville- Money Does Grow On Trees

Facebook, as we know it, has taken over the cyberworld as the leading social media networking site with over 500 million active users till this day. From grandparents to toddlers, and even on occasion, a person’s pet (I kid you not), Facebook users come from all walks of life. And it’s fair to say that […]

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