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what a perfect brand campaign!

Volkswagen’s new campaign “The Fun Theory” is a series of experiments, captured on video, to find out if making the world more fun can improve people’s behavior. This series of viral achieved over millions of views on Youtube. My favourite experiment is turning a set of subway stairs into a real-life piano encourages people to […]

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Starbucks VIA

On Tuesday, at the MDeC Brand Mastery Series workshop we discussed the wonderment of the coffee specialist and participants shared their passion for Starbucks. Some preferred the strong coffee taste, others the not so bitter taste, yet others preferred the ambience, the comfy chairs, etc but nett nett we all agreed that one of the […]

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