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Desiderata

Desiderata is Latin for ‘desired things’. A poem by Max Ehrmann about attaining happiness in life. Max Ehrmann is a poet and lawyer from Terre Haute, Indiana, who lived from 1872 to 1945. I hope you will be as inspired as I am. Go placidly amid the noise and the haste, and remember what peace […]

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Blood-powered Lamp!

I think this is a good idea (although painful) to instill the message: ‘energy is precious and reduce wastage’, into the minds of the consumers. For the lamp to work one breaks the top off, dissolves the tablet, and uses their own blood to power a simple light. By creating a lamp that can only […]

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so long, prozac!

As I was flipping through the latest ‘Designing the Brand Experience’ book, I couldn’t help staring at a spread for the longest time. I fell head over heels in love with this candy store in Barcelona called Happy Pills. The brand has an ingenious concept with one of the most innovative designs! Speaking of brands […]

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Creating Hype

I noticed Jenn posted up a short article on Tim Burton’s Alice In Wonderland. Mention one brilliant director with a highly recognizable style, add famous (obsessively famous), actors and actresses and combine the two with limited teaser trailers and images sourced from the internet and voila! Hype built on the foundation of a strong fan […]

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There is a place, like no place on earth…

Oh, boy! I’ve never been soooo restless in anticipation for a movie before in my life! From Walt Disney Pictures and my favourite genius of a director Tim Burton comes an epic 3D fantasy adventure Alice in Wonderland, a magical and imaginative twist on one of the most beloved stories of all time. This is […]

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