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Building Brands

I’m sitting in the office on a Saturday. It’s 5pm and I’m procrastinating. I have got to complete my week’s tasks before I rush off to catch a flight to Phuket, or else return to the office at the risk of being set aflame by angry colleagues. Anyway. I recently went to a talk where […]

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Maru The Cat Teaches Us The Secret To Viral

I was introduced to this feline by my colleague and have been obsessed with him for the past couple of weeks. Maru is single-handedly the most entertaining and adorable cat I’ve ever seen. He is the most famous cat on the internet with numerous videos on youtube being shared with millions of people. On top […]

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The Essence of Luxury

“The More You Appreciate, The More You Know How to Appreciate” These words are the cornerstone of Hennesy X.O’s Appreciation Grows Campaign – a series of experiences aimed at defining luxury, quality, originality and heritage. In its latest installment of the Appreciation Grows series, Hennesy X.O presents The 2009 Essence of Luxury. This is a […]

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Flu Pandemic

In the wake of so many H1N1 cases in one single day and yet so many deaths in our country, this list of precaution sounds pretty good, as we go about our weekend activities; Prevention Tips With the constant fear of H1N1 symptoms, the following measures can be practiced by one and all. This is […]

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WWF ads

I’ve always loved WWF ads. Think they produce the best, most powerful ads with clear messages. We can all learn a thing or two from their ads. Here’s a few of my favourites. Click on the images for a better view. (courtesy of adsoftheworld.com)

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hell hath no fury like a woman scorned

I can’t help thinking of the quote while I was reading this article – 100 Most Powerful Women in the World on Forbes by Francesca Donner. Women are making waves in business, politics and nonprofits around the world. Their influence is growing. Forbes’ Power Women list isn’t about celebrity or popularity; it’s about influence. Queen […]

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take a drive to funky town!

DO you think I can persuade my Boss to spray paint his mini like this?

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gotta be the coolest plane you’ve seen or what?!

This reminds me of the movie Soul Plane. What’s next? Mile-high disco?

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Help Prevent Swine Flu.

This simple ad by the BBC reminds us that our hands are our most used instrument of contact with the world and that washing them frequently will help keep us safe & healthy.Remember; Catch it. Bin it. Kill it.

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Charlie Bit Me!

…And into the hearts of 113+ million viewers…All it was, a moment captured that just make you go mushy all over!It all goes to show that ‘Cute’ sells.

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