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Core Values

This following article is spot on in explaining the concept of core values. It was written for the United States government National Park Service: What are Core Values? The core values of an organization are those values we hold which form the foundation on which we perform work and conduct ourselves. We have an entire […]

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Best stats presentation we’ve ever seen

Find out how information visualization animates boring statistics, making it fun and so much easier to understand. Watch the video.

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MAD Ads – 2004

Hey, it’s Flyday! The days seem to be getting shorter, don’t they? Below is the final ad out of a series of three that was created for the Malaysian Advertising Directory back in 2004. We believe that ads are only as interesting as the people who create them; do check out our previous ads to […]

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Two halves of the value fraction

By Seth Godin In a down economy, marketers fret a lot about price. We think that since times are tough, people care about price and nothing but price. Of course, people actually care more about value. They care about value more than they used to because they can’t afford to overpay, they don’t want to […]

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When sex and happiness don’t work

By: Contributed Content, Marketing + Advertising, Singapore Happiness and sex. Sex and happiness. Oh and maybe a dollop of reassurance. There was a time when that was all you needed to sell a product – whether it was a soap powder, a car or a president. But now – with a jaded consumer, thousands of […]

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Brands Beware

They say; “opinions are like assholes, everyone has one”.Now there is a brand new channel they can use to make public their satisfaction or displeasure at local businesses when they engage them during their daily lives. The mission of this portal- helping consumers make smarter decisions, should drive traffic by the gigabytes to this site.They […]

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Twittiquette

Oh, wow. Twitter is quite an “in” thing lately, don’t you think? Even Playboy models have Twitter accounts! In today’s dismal economic climate and thanks to its simplicity and its chameleon-like ability to be “many things to many people”, Twitter in many ways has come to represent the zeitgeist. With the explosion in popularity that […]

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The four stages of a typical Twitter user

By Jason Hiner, Tech Republic. Twitter can be an invaluable tool for business networking, but most new users don’t get it at first. Learn why in this look at the four stages that the average Twitter user traverses on the path from newbie to devotee. There’s a strange phenomenon that happens almost every time someone […]

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About Malaysian attitudes – Good news for advertisers and high-end retailers

Respondents were asked if they agree with a variety of statements. The results for those saying they agree or agree very much with the statements are: • 67% of elite Malaysians believe that paying extra for quality is worthwhile.• 30% have greater trust in products they have seen advertised.• 66% agree that adverts are a […]

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MAD Ads – 2004

This is the second ad out of a series of three that we created for the Malaysian Advertising Directory back in 2004. Click here to see the previous ad.

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