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Have a Jolly Green Christmas!

You’ve probably noticed that green is everywhere these days – in the news, politics, fashion, and even technology. You can hardly escape it on the Internet. Green is now the new black! That’s all great as far as we’re concerned, but with a million messages and ideas coming at us from all sides, it can […]

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Inglourious Basterds: another movie where the antagonist stole the show.

Colonel Hans ‘Jew Hunter’ Landa. I am so in love with this character that I have to write about it. Actor Christoph Waltz delivered the best performance I’ve seen since The Joker by Heath Ledger. The Jew Hunter could be one of the greatest villain in blockbuster history. The opening scene of Inglourious Basterds is […]

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The keys to keeping a hot brand ‘hot’

They were everywhere, but now the ugliest shoes of all time may be headed to a landfill near you. Find out what happened…. Success is sometimes your own worst enemy. Just ask the management and stockholders at Crocs. A hot brand ends up in one of two different ways. It burns bright too fast and […]

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what a perfect brand campaign!

Volkswagen’s new campaign “The Fun Theory” is a series of experiments, captured on video, to find out if making the world more fun can improve people’s behavior. This series of viral achieved over millions of views on Youtube. My favourite experiment is turning a set of subway stairs into a real-life piano encourages people to […]

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Starbucks VIA

On Tuesday, at the MDeC Brand Mastery Series workshop we discussed the wonderment of the coffee specialist and participants shared their passion for Starbucks. Some preferred the strong coffee taste, others the not so bitter taste, yet others preferred the ambience, the comfy chairs, etc but nett nett we all agreed that one of the […]

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Desiderata

Desiderata is Latin for ‘desired things’. A poem by Max Ehrmann about attaining happiness in life. Max Ehrmann is a poet and lawyer from Terre Haute, Indiana, who lived from 1872 to 1945. I hope you will be as inspired as I am. Go placidly amid the noise and the haste, and remember what peace […]

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Blood-powered Lamp!

I think this is a good idea (although painful) to instill the message: ‘energy is precious and reduce wastage’, into the minds of the consumers. For the lamp to work one breaks the top off, dissolves the tablet, and uses their own blood to power a simple light. By creating a lamp that can only […]

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so long, prozac!

As I was flipping through the latest ‘Designing the Brand Experience’ book, I couldn’t help staring at a spread for the longest time. I fell head over heels in love with this candy store in Barcelona called Happy Pills. The brand has an ingenious concept with one of the most innovative designs! Speaking of brands […]

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Creating Hype

I noticed Jenn posted up a short article on Tim Burton’s Alice In Wonderland. Mention one brilliant director with a highly recognizable style, add famous (obsessively famous), actors and actresses and combine the two with limited teaser trailers and images sourced from the internet and voila! Hype built on the foundation of a strong fan […]

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There is a place, like no place on earth…

Oh, boy! I’ve never been soooo restless in anticipation for a movie before in my life! From Walt Disney Pictures and my favourite genius of a director Tim Burton comes an epic 3D fantasy adventure Alice in Wonderland, a magical and imaginative twist on one of the most beloved stories of all time. This is […]

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