Philips have just launched a very cool new social media campaign on Twitter called Philips Vs Anything. It’s a competition where anyone on twitter can submit crazy new product testing ideas to Philips, with the best ones to be created by their Agency, Tribal DDB, and everyone going in the draw to win one of Philips now famous 21:9 Cinema Screens.

This is a great way to harvest the viral power of twitter. Interact with the community and ignite them with something exciting and enticing and your campaign will grow wings!

How would your brand participate in the golden age of the geek?

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