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Slowing Down on Fast Fashion

In 2012, Swedish brand H&M was a big deal on the local fashion scene. When they opened their flagship store in Lot 10, Bukit Bintang, 1,500 fans and enthusiasts lined up for over eight hours outside in anticipation of their grand opening at 11am. With its trendy togs priced at affordable prices, H&M allows us […]

Creating Good Influence

The internet has enabled many new phenomena and the social media influencer is one such. Influencer marketing is when brands partner with people with large followings on one or more social media platforms, to promote their products and services. It’s a spin off from celebrity endorsements and taps into the same aspirational elements. However, because […]

Buzzworthy Bonanza

Everyone wants to be the talk of the town – to be the centre of attention, even if it’s just for a moment. But then you don’t want to shout about it and be known as an attention seeker. So you decide to do something beyond the norm and get the people to talk about […]

The Rise Against The Machines

For the longest of times, we have been told that it’s now a digital world. And the only way forward is to adapt to the demands of technology. Get the latest development of technology. Get it quick. And repeat. Technology has reigned supreme over the past few years, ever since the iPhone made owning a […]

The Magic That Unfolds When Brands and Arts Fuse Together

Arts and brands have merged into an entity of infinite wonder. Imagine the echoes of melody singing into your ears, the visual illustration painting an everlasting picture, the words that chimes gracefully into the mind, and the illuminating performances that triggers your emotions. How can a brand resist the magic that art brings? LITERACITY X […]

The GAMES That Unite Us

We’ve been playing games since we were in our diapers. The games we grew up with has played a huge part in our lives and shaped most of our reality. There are two game events happening in the month of August – one in sports and one in eSports. I would say sporting event, but […]

Urbanscapes: Promoting The Arts Through Kuala Lumpur

As the fiasco of Kuala Lumpur branding itself as “A City of Contrast and Diversity” that is “Exciting, Surprising, Enticing” overwhelmed public interest, Urbanscapes did what the people responsible of the rebranding should have been doing – say what you mean, and mean what you say. Urbanscapes, one of the longest-running creative arts festivals in […]

How do you brand a 5K Run?

Running builds up your muscles and bones, relieves stress, strengthens your lungs, and so much more. There are just too many benefits to list down. And 5K Runs help you achieve those benefits. 5K runs are a trend these days and for a good reason: they promote a healthy lifestyle by adding a fun experience […]

The Unorthodox Adventure of Louis Vuitton

Once upon a time, a man decided to seek solitude by venturing onto an island that has long been forsaken by the forces of civilization. As he takes a long dwindling walk by the sullen beach, he stumbles upon a cavern, a misbegotten mystery long lost from the histories of man. He had to battle […]

Trending Now: Personalised Branding

We live in a marketing saturated world, where each brand wanting to stand out from the crowd, if not catapulting to the top, and ultimately being able to influence consumer purchasing decisions. The concept of branding made its mark during the Industrial Revolution and it has since changed with the times, more so in the […]

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The Truth Behind Ethical Branding

Peter Gan and Shaikh Shahnaz uncover the truth behind ethical branding and how it can potentially increase the value of a brand.