All life needs water, yet if we do not change the way we consume it, we could very well choke the life from our planet. Drinking from disposable plastic bottles is a characteristic of our on-the-go culture. It’s convenient, it’s cheap and there’s the peace of mind that comes with knowing that bottled water is […]
When filling out those time consuming feedback forms at restaurants that want to know how to ‘serve you better’ or even online surveys that require a whole page inquiring about your age, race and sex – the level of annoyance I feel build up inside me is a clear indication that individualism and identity has […]
Why is the Year of the Earth Boar Perfect to Make a Conscious Impact? A new year always brings new opportunities with it, which is why we’re always glad to flip the calendar over. It’s nice to feel like we can start with a clean slate, isn’t it? And as we bid farewell to the […]
This year of the Boar we wish you health and harmony, wealth and longevity, peace, love and joy to your entire family. May you always have more than you need, faith to weather the harshest of storms and the courage to always do what is good. Gong Xi Fa Cai from all of us at […]
Why Tone of Voice is Important to Your Brand Maya Angelou once said, “People don’t always remember what you say or even what you do, but they always remember how you made them feel.” Imagine if someone was abrasive or officious in manner to you upon first meeting. Even if what they said was not […]
As Mahatma Gandhi said, “Earth provides enough to satisfy every man’s needs, but not every man’s greed.” The Earth’s resources are finite, but man’s greed is infinite. There is nothing wrong with capitalism if it actually promotes a more equitable distribution of wealth and equal access to opportunities. Similarly, there is nothing wrong with consumerism […]
Happy New Year 2019! To kick you off on the right foot and help you really connect to your customers this year, here are 9 branding and marketing trends and strategies you might want to keep in mind when devising your plans. Without further ado, in 2019 you should: Think Instagram Visual marketing will always […]
Many would agree that 2018 was a tumultuous year – a year of change and new beginnings, with the highest of highs and the lowest of lows. While certain events and circumstances are beyond our control, what we can control is our reactions to them. We can choose to be grateful on all the gifts we […]
Christmas time is near, and shoppers begin to amass in malls as the day gets closer. Seasonal branding can truly be a feat, having to find that intersection between your target audience and branding goals that coincide with both the brand and the season. To get you prepped up, here are 12 branding tips to […]