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“The butler did it.”


“I say, Holmes. What would you like to do for Easter?”

“Elementary, my dear Watson. Solve a murder, of course.”

Ah, I do so love a good mystery. But not, I think, as much as the Norwegians, who spend many a day before Easter catching up on pulse-pounding paperback whodunits and reruns of old Murder She Wrote episodes on TV. They even go so far as changing milk cartons to make space for special Easter mystery stories!<

The real killer is how they managed to turn Easter into a slasher fest. But that’s a mystery for another day.

So, what has Easter got to do with brands?

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