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“Spank me!”


THWACK! “Oh thank you!” THWACK! “Thank you, Sirrah!” THWACK!

And that’s how Easter is celebrated in some parts of the Czech Republic and Slovakia. Women are spanked with a special handmade whip (called Pomlazka in Czech or Korbac in Slovak), and get this, reward men with coloured eggs and even money as a sign of thanks!

Legend has it that the spanking will ensure a woman stays healthy and beautiful for the whole of the coming year. Those who don’t get a nice spanking, therefore, can sometimes feel offended. Whatever the case, it usually ends up the same way; with women pouring cold water on men as “revenge”.

Freud would probably have a thing or two to say about these practices, but to each his own.

So, what has Easter got to do with brands?

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