Branding Blog

“Spank me!”

THWACK! “Oh thank you!” THWACK! “Thank you, Sirrah!” THWACK!

And that’s how Easter is celebrated in some parts of the Czech Republic and Slovakia. Women are spanked with a special handmade whip (called Pomlazka in Czech or Korbac in Slovak), and get this, reward men with coloured eggs and even money as a sign of thanks!

Legend has it that the spanking will ensure a woman stays healthy and beautiful for the whole of the coming year. Those who don’t get a nice spanking, therefore, can sometimes feel offended. Whatever the case, it usually ends up the same way; with women pouring cold water on men as “revenge”.

Freud would probably have a thing or two to say about these practices, but to each his own.

So, what has Easter got to do with brands?

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